About Us

Riva Kupritz, Principal

Riva Kupritz has over 25 years of experience in market research and market planning in corporate, agency and consulting environments. 

Areas of expertise include traditional and online focus group moderating, online surveys and bulletin board discussion groups, and market segmentation and analysis. For the past 10 years, Riva has served as the principal of Outsource Marketing where she has provided valuable research and strategy services to clients in education, government, healthcare, technology, financial services, environmental, and non-profit sectors.

Riva holds a BS in Journalism from Boston University and an MBA from University of Illinois at Chicago.

Our Approach


Our service includes a comprehensive consult to help identify gaps and opportunities, a comprehensive report that includes a project plan with timelines and milestones, a cost analysis, and a schedule.

Why Us?


We want to give each of you the time and guidance you deserve.  Together we’ll create and refine your plan for success.